This product is a recording of the Appraisal Institute webinar that was conducted on March 31, 2009.
Once the Appraisal Institute confirms your payment, you will receive an e-mail containing a link to the webinar recording.
Please note: The interactive features of the webinar (e.g. poll/survey questions and the final evaluation) are NOT available in the recording. In addition, Appraisal Institute continuing education credit is NOT available for viewing the recording.
Develop an Effective Marketing Plan
Date: March 31, 2009
Duration: 1 hr, 11 min
An effective marketing plan includes direct marketing, branding, networking, public relations, and advertising. But before you begin to implement any of these, you must create a plan. Gain insight from a panel of Chicago’s marketing professionals whose combined experience exceeds 65 years.
Bob Killian is founder of Killian & Company, a Chicago-based strategic branding agency. He is also a co-author of the popular Do-It-Yourself Marketing and Advertising, third edition.
Linda Carlisle is president and founder of The Small Business Marketing Department, LLC, a full-service marketing and communications firm focused on supporting the marketing needs of small business.
Hope Atuel directs the Communications, Marketing and Member Resources departments of the Appraisal Institute. Hope is a seasoned marketing and communications professional with over 15 years of experience.