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    Marketability Studies: The Six-Step Process & Basic Applications

    More Info Register
    February 25, 2025
    Date
    February 25, 2025
    Time
    8:00AM - 4:00PM (EST)
    Sponsor
    Atlanta Area Chapter
    Location
    Zoom
    Zoom Livestream Broadcast
    Instructor
    Larry T. Wright, MAI, SRA, AI-GRS
    Class Time
    7 hours
    Full Price
    $175.00
    AI Price
    $150.00
    Enroll by February 19 and save $30!
    View Pricing Options
    Course Description
    In this program, you’ll cover structured market analysis while applying the six-step process on two non-complex appraisal assignments. The process is not advanced but lays the foundation necessary to apply advanced techniques. Most appraisal assignments can be handled using the process and the techniques demonstrated in this seminar! The two examples in this program can be used as a future guide you can use in your practice.

     

     
    Who Should Enroll
    General real property appraisers

     

    AI CE Points
    Attend:
    75
    State Approvals
    State QE/CE Course & Exam Course Only Exam Only Delivery Format Approval Format Start Date Expire Date State Code
    GA CE 7 Synchronous Livestream 01/01/2025 39-78202 (Atlanta Area Chapter)
    SC CE 7 Synchronous Livestream 01/30/2025 08/31/2026 AC 2259 (Atlanta Area Chapter)
    Course Objectives
    • Recognize the importance of market analysis and marketability studies to highest and best use and market value.
    • Identify the six steps in the market analysis process.
    • Apply basic trend analysis.
    • Perform a Level B marketability study for a Class B office property.
    • Perform a Level B marketability study for a suburban residential subdivision.
    • Apply Level B marketability studies to support conclusions for the three approaches to value.
    Course Details

    Program Overview:
    Table of Contents and Overview
    Seminar Schedule

    Assignments:

    Yes. After you register for this class, please go to your Education and Events page for details on what you must complete BEFORE class begins.
     
    To access your Education and Events page, log on to the Appraisal Institute website at https://ai.appraisalinstitute.org/eweb (click on the three horizontal lines to the left of the AI logo and select “My
    AI Account” from the drop-down menu).
     

    Equipment:

  • A laptop computer is required.
  • Excel 2007 or later should be installed and operational. If you do not currently have Excel, you can download a trial copy here.
  • A financial calculator is required. The accepted model used in the program is the HP-12C. AI education programs that require a financial calculator are developed with HP-12C keystrokes; using this model is highly recommended.
  • You must be familiar with calculator operation when the program begins. Do not enroll expecting to be taught how to use a financial calculator. 
  • Free Review: Using a Financial Calculator: Formulas, Symbols, Math Review, and Sample Problems; and Financial Calculator Practice Exercises.
  • For additional help with the HP-12C calculator, take our online seminar Using Your HP-12C Financial Calculator.
  • HP-12C calculator User’s Manual.
  • Additional Information:

    Seminar Materials Include:
    • Seminar Handbook (178 pp.)
    • Pre-Class Memo (1 p.)
    • Overview: Market Analysis & Highest and Best Use (18 pp.)

    Requirements:
    None specified

    Course Materials & Recommended Books
    Pricing Options
    Rate Full Price AI Price
    Early-Bird
    Today thru 02/19/2025
    $175.00 $150.00
    Standard
    02/20/2025 thru 02/25/2025
    $205.00 $180.00
    Event Information

    SCHEDULE:

    February 25, 2025 (Eastern Time Zone)

    • 7:30 a.m. - 8:00 a.m. - Zoom Login & Roll Call
    • 8:00 a.m. - 3:45 p.m. - Class Instruction
    • There will be a 45-minute lunch break.


    IMPORTANT LOGISTICS

    Required Equipment & Technology:

    • basic free Zoom Application software (https://zoom.us/pricing)
    • reliable internet connection
    • computer, iPad, or tablet
    • web camera (built into laptop computer or external attachment)
    • audio with speaker and microphone capability (built into your computer, headphone, or earbuds)


    Livestream/Interactive Participation Requirements:

    To participate and receive continuing education credit, students must meet the following requirements:

    • Technology: A reliable internet connection, a computer or tablet with a functioning webcam, speakers, and microphone.
    • Webcam: Must be on and VISIBLE at all times. Adjust privacy settings to allow Zoom access. Lenovo laptop users may need the Lenovo Vantage App for webcam functionality.
    • Zoom: No paid Zoom account is needed, but students must sign up for a free basic account at Zoom.us and install the Zoom app before the seminar.
    • Interactive Platform: The seminar is live and interactive; the instructor and students must be able to see and interact with one another.
    • Environment: Students must participate from a distraction-free location to ensure full attention and engagement.
    • Identity Verification: Email a copy of your driver's license (with private information concealed except for your full name and photo) to the Chapter office after registration and before the seminar begins.

    Registrants will receive a separate email from Suzanne Brockway, approximately 24 hours before class, with Zoom login information. Contact the chapter office if you have any questions regarding the participation guidelines, at sbrockway.brockway@appraisalinstitute.org.


    ATTENDANCE POLICY:

    To receive AI and State credit, 100% attendance is required for all Appraisal Institute education programs.

    • attendance will be monitored throughout the day, via webcam and zoom chat roll call
    • students are required to be visible on the virtual platform during the entirety of class time
    • students are required to be in front of the camera with the camera in the on position (100% of the time)
    • instructor may direct questions to each student in the morning and afternoon
    • Important: Please have your photo ID ready at the start of class. To expedite check-in, we will view all attendees' IDs at the same time and take a screenshot. We recommend covering private information on your ID except your full name and photo.


    CONTINUING EDUCATION APPROVAL:

    This livestream synchronous seminar is approved for 75 AI CE Points. The Georgia and South Carolina Real Estate Appraisers Boards have approved 7 hours continuing education credit. 100% attendance is required for credit and will be verified throughout the day. Note, it is the student's responsibility to verify his/her state(s)' approval of this livestream synchronous offering. 


    TUITION:

    Tuition includes a downloadable set of student materials. It does not include a shipped printed set of materials.


    STUDENT MATERIAL:

    The student manual is automatically provided to ALL students via a download option. Please have your computer/reader available with the downloaded material or have a printed copy of the material with you. If you would like to receive a printed copy of the student manual, you will have an option during the registration process to order a set. **Students requesting printed material will be charged a material fee plus shipping in addition to the course tuition. (Note that if you do not receive the material shipment in time for the class please download or print a copy of the material from the Education and Events section of your AI account portal.)


    How to Download Student Materials:

    • Sign into your AI Account at www.appraisalinstitute.org with the username and password you used when you registered.
    • Click on "Education and Events" located on the right navigation menu.
    • On the My Events page, find the course under the "Classroom Offerings/Synchronous Offerings/Conferences" heading and click the "View" button.
    • Scroll down to the "Download Course Materials" section and click on each link to download the course materials.