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    Advanced Market Analysis and Highest & Best Use

    Register
    April 28 - May 2, 2025 Santa Ana, CA
    Date
    April 28 - May 2, 2025
    Time
    8:00AM - 5:00PM (PST)
    Sponsor
    Southern California Chapter
    Location
    Veros Real Estate Solutions
    2333 N. Broadway
    Huntington Room - Floor 1
    Santa Ana, CA 92706
    Instructor
    Rick L. Carlile, MAI, SRA
    Class Time
    30 hours
    Exam Time
    3 Hours
    Full Price
    $1,300.00
    AI Price
    $1,000.00
    Enroll by April 28!
    View Pricing Options
    Course Description
    Combining the analytical processes of market analysis, highest and best use, and income valuation, this course is intended for those who have taken and passed the General Appraiser Market Analysis and Highest & Best Use course and have a thorough understanding of the mathematical and financial principles necessary to perform appraisals of income-producing properties. Building on the Level B marketability analyses that were applied in General Appraiser Market Analysis and Highest & Best Use, you will perform Level C marketability analysis using fundamental analysis and study several real estate markets in a fictional city. You’ll explore the economic base of the fictional city, which serves as the subject and example of both physical and economic forces that affect all communities and consequently all real estate. You’ll also work through four case studies (apartment and condominium conversion, retail, industrial, and land with potential for mixed-use development) that demonstrate both the power of fundamental market analysis and its application to highest and best use decisions.

     

    Note. This course is in the Real Estate Analyst Professional Development Program. View this list of FAQs, which includes information regarding the courses you’ll need to complete the program successfully.  
    Who Should Enroll
    • Candidates for Designation who are working toward an MAI designation
    • MAIs who want to enhance their knowledge and skill base in market analysis/highest and best use
    AI CE Points
    Attend:
    275
    Attend & Pass Exam:
    375
    Pass Only:
    325
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    AK CE 32 32 Classroom Classroom 08/15/2023 01/24/2025 18511
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    MT CE 30 30 Classroom Classroom 08/15/2023 01/24/2025 REA-CEC-REC-16798
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    SC QE 33 30 3 Classroom Classroom 09/01/2024 08/31/2026 AC . 1135
    SD CE 35 32 3 Classroom Classroom 03/22/2022 03/04/2025 SD 570
    SD QE 35 32 3 Classroom Classroom 03/04/2022 03/04/2025 SD 570
    TN CE 33 30 3 Classroom Classroom 07/01/2024 06/30/2027 1404
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    TX CE 33 30 3 Classroom Classroom 08/17/2023 01/31/2025 TX Provider #10 Course #:35888
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    WY CE 35 32 3 Classroom Classroom 08/15/2023 08/14/2026 198
    WY QE 35 32 3 Classroom Classroom 08/15/2023 08/14/2026 198
    Course Objectives
    • Recognize the definitions of market analysis, market, market study, and marketability analysis.
    • Recognize how market analysis applies to the determination of highest and best use.
    • Identify ways of determining financial feasibility.
    • Recognize applications of market analysis to the valuation process.
    • Identify ways that social, physical, economic, and institutional support systems in urban areas ultimately determine land use.
    • Identify the six basic steps used to conduct a marketability analysis.
    • Complete rating grids about a subject property’s characteristics to draw conclusions about its competitive position.
    • Recognize procedures for delineating a subject property’s market area.
    • Forecast demand for office, apartment, condominium, retail, and industrial space.
    • Conclude supportable demand for various property types.
    • Calculate residual demand for various types of space.
    • Forecast subject capture and draw conclusions about a property’s market rent and occupancy rate over a given time frame.
    Course Details

    Program Overview:
    Table of Contents and Overview
    Course Schedule

    Assignments:
    Yes. A pre-class, 2-hour online session.

    Equipment:

    • A financial calculator is required. The accepted model used in the program is the HP-12C. AI education programs that require a financial calculator are developed with HP-12C keystrokes; using this model is highly recommended.
    • You must be familiar with calculator operation when the program begins. Do not enroll expecting to be taught how to use a financial calculator.
    • For more information and a free review, click here.
    • For additional help with the HP-12C calculator, take our online seminar Using Your HP-12C Financial Calculator.
    • HP-12C calculator User's Manual.

    Additional Information:

    Course Materials Include:

    • Course Handbook (597 pp.)
    • Self-Study Booklet (39 pp.)
    • Pre-Class Download (18 pp.)
    • Community Profile (16 pp.)
    • Suggested Solutions (192 pp.)

    Please review the FAQs for important information regarding registration and cancellation deadlines; mandatory diagnostic test; online session; and course equivalencies.

    Designated members, Candidates for Designation, and Practicing Affiliates will receive the discounted AI Price for the MAI designation courses: Advanced Income Capitalization, Advanced Market Analysis and Highest & Best Use, Advanced Concepts & Case Studies, and Quantitative Analysis. All others will pay full price. For more information on how to become a Candidate for Designation, click here.

    Important Note: Mandatory Diagnostic Test
    Before enrolling in this or any other MAI designation course, you must take a diagnostic test. The Excel diagnostic tests your mastery of solving appraisal problems using spreadsheets. This diagnostic test was intentionally designed to be challenging and ensure participants have adequate Excel skills before taking MAI designation courses. For more information, check out the Diagnostic FAQ.

    Excel is used extensively in the MAI designation courses; it is highly recommended that you know how to perform the necessary appraisal functions in Excel to succeed in this course.

    The diagnostic test is free and can be taken at any time on your personal computer. To register for the test, please click here.


    This course implements a blended learning approach, which includes:

    • A pre-class, 2-hour online session
    • 30 hours of traditional classroom education
    • A 3-hour exam on the 5th morning
    You will be asked to clear the calculator’s memory before and after the examination. Only one calculator is permitted in the testing room. Examinees taking most AI exams may bring their own calculator to use during the exam. Laptops, cellular phones, tablets, iPads, wearable technology (smart watch, Apple Watch, Google Glass, etc.), and other devices that can store data or connect to the Internet are NOT permitted during the exam. In addition, all watches, wallets, bags, and purses must be removed and stored out of reach prior to taking the exam.

    Requirements:

    • Microsoft Excel 2007 or 2010 must be loaded and operational (external mouse recommended). (You may use other spreadsheet programs, but those programs won’t be supported in class; demonstrations will be done in Excel.)
    • Do not enroll expecting to be taught how to use Excel.

    Additional Course Offerings
    Sponsor Date Location Format
    Northern California Chapter January 27-31, 2025 Walnut Creek, CA Classroom View Details Register
    Chicago Chapter February 10-14, 2025 Chicago, IL Classroom View Details Register
    Bluegrass Chapter August 11-15, 2025 Louisville, KY Classroom View Details Register
    Tennessee Chapter November 17-21, 2025 NASHVILLE, TN Classroom View Details Register